Current:Home > Markets'Still calling them Toro Rosso': F1 team's rebrand to Visa Cash App RB leaves fans longing -Legacy Profit Partners
'Still calling them Toro Rosso': F1 team's rebrand to Visa Cash App RB leaves fans longing
View
Date:2025-04-18 12:03:39
The 2024 Formula One season kicks off on Feb. 21 with preseason testing at the Bahrain International Circuit ahead of the first race there on March 2. For the first time in Formula One history, there were no driver lineup changes from the end of the prior season.
The same can't be said for teams, though.
Alfa Romeo rebranded to Stake F1 Team Kick Sauber on New Year's Day as the team transitions to Audi ownership by 2026. The second and final change came down today with the AlphaTauri team rebranding to Visa Cash App RB F1 Team.
Visa Cash App RB's website went live Wednesday with a special event in Las Vegas set for Feb. 8 to launch the team's 2024 car. Visa will also be sponsoring Red Bull Racing as well as F1 Academy entries for both teams.
Las Vegas Grand Prix 2024:Formula One announces start time for second-ever race on the Las Vegas Strip
"The birth of Visa Cash App RB is a hugely significant moment," Red Bull Technology's Chief Marketing Officer Oliver Hughes said in a statement. "The new identity is not simply a name change, it's the start of a thrilling new journey designed to take the team to new levels of competitiveness."
The team's name change earned some pushback on social media, including from former Formula One driver Giedo van der Garde.
He's not alone with fans weighing in on the new name as well.
Sky Sports' Craig Slater had multiple jokes at the ready for the new team name.
Changes at Haas:Formula One team parts ways with team principal Guenther Steiner after 10 years
What was Visa Cash App RB F1 Team called before?
The origins of the newest team on the grid go back to 1985 when Italian Giancarlo Minardi started the Minardi F1 Team based in Faenza, Italy. Over the next 20 years, the team earned a reputation as one of the slowest teams in the field but a proving ground for young talent. Future two-time world champion Fernando Alonso started out with Minardi in 2001.
Red Bull bought the Jaguar Racing F1 Team ahead of the 2005 season and renamed it Red Bull Racing. A year later, the company bought Minardi and renamed it Scuderia Toro Rosso, roughly translated to "Red Bull Racing" in Italian. Like it was under the Minardi name, Toro Rosso became a team to develop drivers for for Red Bull Racing.
A legendary look back:Top three races of Michael Schumacher's career on legend's 55th birthday
Multiple future world champions and race winners came through Toro Rosso on their way to Red Bull.
Four-time world champion Sebastian Vettel won the team's first race in 2008. Three-time world champion Max Verstappen spent his rookie season there in 2015. Race winners Daniel Ricciardo, Pierre Gasly, and Carlos Sainz Jr. all got their start in Toro Rosso.
The team rebranded but remained under Red Bull ownership for the 2020 season with the new title Scuderia AlphaTauri. This change was to promote Red Bull's fashion label. Last year, Red Bull considered selling the team but decided to restructure instead with a new team principal and more operations moved to the U.K. from Faenza. Now, the latest changes include a third name for the team under Red Bull's ownership.
veryGood! (37634)
Related
- Small twin
- How Biden's latest student loan forgiveness differs from debt relief blocked by Supreme Court
- Temple University cuts tuition and health benefits for striking graduate students
- A U.S. Virgin Islands Oil Refinery Had Yet Another Accident. Residents Are Demanding Answers
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- When an Oil Company Profits From a Pipeline Running Beneath Tribal Land Without Consent, What’s Fair Compensation?
- Rail workers never stopped fighting for paid sick days. Now persistence is paying off
- Northwestern fires baseball coach amid misconduct allegations days after football coach dismissed over hazing scandal
- A South Texas lawmaker’s 15
- Nearly $50,000 a week for a cancer drug? A man worries about bankrupting his family
Ranking
- Trump invites nearly all federal workers to quit now, get paid through September
- How Some Dealerships Use 'Yo-yo Car Sales' To Take Buyers For A Ride
- Compare the election-fraud claims Fox News aired with what its stars knew
- Kate Spade 24-Hour Flash Deal: Get This $280 Crossbody Bag for Just $71
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- 14 Gifts For the Never Have I Ever Fan In Your Life
- As the US Rushes After the Minerals for the Energy Transition, a 150-Year-Old Law Allows Mining Companies Free Rein on Public Lands
- The social cost of carbon: a powerful tool and ethics nightmare
Recommendation
Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
Collin Gosselin Pens Message of Gratitude to Dad Jon Amid New Chapter
How Biden's latest student loan forgiveness differs from debt relief blocked by Supreme Court
Is the economy headed for recession or a soft landing?
Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
In a Bold Move, California’s Governor Issues Ban on Gasoline-Powered Cars as of 2035
Rail workers never stopped fighting for paid sick days. Now persistence is paying off
Kendall Jenner Shares Plans to Raise Future Kids Outside of Los Angeles