Current:Home > Markets'Still calling them Toro Rosso': F1 team's rebrand to Visa Cash App RB leaves fans longing -Legacy Profit Partners
'Still calling them Toro Rosso': F1 team's rebrand to Visa Cash App RB leaves fans longing
View
Date:2025-04-13 08:25:26
The 2024 Formula One season kicks off on Feb. 21 with preseason testing at the Bahrain International Circuit ahead of the first race there on March 2. For the first time in Formula One history, there were no driver lineup changes from the end of the prior season.
The same can't be said for teams, though.
Alfa Romeo rebranded to Stake F1 Team Kick Sauber on New Year's Day as the team transitions to Audi ownership by 2026. The second and final change came down today with the AlphaTauri team rebranding to Visa Cash App RB F1 Team.
Visa Cash App RB's website went live Wednesday with a special event in Las Vegas set for Feb. 8 to launch the team's 2024 car. Visa will also be sponsoring Red Bull Racing as well as F1 Academy entries for both teams.
Las Vegas Grand Prix 2024:Formula One announces start time for second-ever race on the Las Vegas Strip
"The birth of Visa Cash App RB is a hugely significant moment," Red Bull Technology's Chief Marketing Officer Oliver Hughes said in a statement. "The new identity is not simply a name change, it's the start of a thrilling new journey designed to take the team to new levels of competitiveness."
The team's name change earned some pushback on social media, including from former Formula One driver Giedo van der Garde.
He's not alone with fans weighing in on the new name as well.
Sky Sports' Craig Slater had multiple jokes at the ready for the new team name.
Changes at Haas:Formula One team parts ways with team principal Guenther Steiner after 10 years
What was Visa Cash App RB F1 Team called before?
The origins of the newest team on the grid go back to 1985 when Italian Giancarlo Minardi started the Minardi F1 Team based in Faenza, Italy. Over the next 20 years, the team earned a reputation as one of the slowest teams in the field but a proving ground for young talent. Future two-time world champion Fernando Alonso started out with Minardi in 2001.
Red Bull bought the Jaguar Racing F1 Team ahead of the 2005 season and renamed it Red Bull Racing. A year later, the company bought Minardi and renamed it Scuderia Toro Rosso, roughly translated to "Red Bull Racing" in Italian. Like it was under the Minardi name, Toro Rosso became a team to develop drivers for for Red Bull Racing.
A legendary look back:Top three races of Michael Schumacher's career on legend's 55th birthday
Multiple future world champions and race winners came through Toro Rosso on their way to Red Bull.
Four-time world champion Sebastian Vettel won the team's first race in 2008. Three-time world champion Max Verstappen spent his rookie season there in 2015. Race winners Daniel Ricciardo, Pierre Gasly, and Carlos Sainz Jr. all got their start in Toro Rosso.
The team rebranded but remained under Red Bull ownership for the 2020 season with the new title Scuderia AlphaTauri. This change was to promote Red Bull's fashion label. Last year, Red Bull considered selling the team but decided to restructure instead with a new team principal and more operations moved to the U.K. from Faenza. Now, the latest changes include a third name for the team under Red Bull's ownership.
veryGood! (53)
Related
- Travis Hunter, the 2
- Gisele Bündchen Reflects on How Breakups Are Never Easy After Tom Brady Divorce
- Thousands of Los Angeles city workers stage 24-hour strike. Here's what they want.
- Abortion rights to be decided at the ballot box after Ohio voters reject Issue 1
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Coroner’s office releases names of 2 killed in I-81 bus crash in Pennsylvania
- Flights and ferries halted in South Korea ahead of storm that’s dumped rain on Japan for a week
- SafeSport suspends ex-US Olympic snowboarding coach Peter Foley after sexual misconduct probe
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Chrysler recalls nearly 45,000 vehicles because interior trim may interfere with air bags
Ranking
- Sarah J. Maas books explained: How to read 'ACOTAR,' 'Throne of Glass' in order.
- Italian mob suspect on the run for 11 years captured after being spotted celebrating soccer team's win
- Pregnant Kourtney Kardashian Says Growing Her and Travis Barker's Son Is the Greatest Blessing
- Texas man on trip to spread dad's ashes dies of heat stroke in Utah's Arches National Park
- Trump wants to turn the clock on daylight saving time
- Riley Keough honors late brother, grandpa Elvis Presley with uncommon baby name
- Bike theft momentarily interrupted by golden retriever demanding belly rubs
- Watch: San Diego burglary suspect stops to pet friendly family dog
Recommendation
See you latte: Starbucks plans to cut 30% of its menu
Taylor Swift leads VMA nominations, could make history as most awarded artist in MTV history
Octavia Spencer Says Her Heart Is Broken for Sandra Bullock After Soulmate Bryan Randall's Death
Raven-Symoné suffered a seizure after having breast reductions, liposuction before turning 18
The Daily Money: Spending more on holiday travel?
Students blocked from campus when COVID hit want money back. Some are actually getting refunds.
Fire at a Texas apartment complex causes hundreds of evacuations but no major injuries are reported
Idaho man charged with shooting rifle at two hydroelectric power stations